Instinct specializes in managing, orchestrating and developing brand strategies. Our strengths are creating innovative solutions based on research. We work efficiently to meet schedules and provide economical solutions by concentrating on the audience with clarity, identity, and senior management buy-in. Instinct develops a clear brand identity strategy, communications plan, and comprehensive design system. We help build internal and external interest and develop guidelines to ensure the brand long term success.
Consulting Services
Image Analysis & Identity Planning
- Image audit and competitive analysis
- Positioning and repositioning
- Communications strategy
- Board of director and management consensus building
Name and Name Systems
- Name and brand evaluation
- Name and nomenclature development
- Naming systems
- Branding architecture
Electronic and Interactive Media Services
- Web audit and competitive analysis
- Interactive brand strategy
- Web site design and development
- Web information architecture
- Intranet and extranet design and development
- Email marketing
- Banner ads
- Video and slide presentations
Design and Design Systems
- Logotype and symbol design
- Graphic design systems
- Publication design
- Environmental, retail and facility design
- Exhibit design
- Package design
Implementation and Introduction
- Identity introduction planning
- Identity launch programs
- Employee and management orientation seminars
Integrated New Product and Service Development
- Positioning strategies
- Brand names
- Communications program management
- Brand extension